Social media influencers can have a huge impact on their followers. Research shows that approximately one third of children and young people think that because the influencer is a 'celebrity', what they share is always positive. However, there are, of course, many differing views and commercial interests at play in a largely unregulated world.

Internet Matters always offer parents and carers support with guiding young people online. You can find their article here on influencers.

Best wishes,
Mr S Auckland
Deputy Head and Designated Safeguarding Lead